We understand the complexities in consumer products, from product management to sales and marketing.
Keeping these moving parts aligned, creates a need for continuous improvement.
Sales Consulting, Analytics and Strategy
Do you sell through retailers and distributors or direct to consumers?
Whatever your sales model is, we can help you uncover opportunities to improve:
- Sales analysis by account, region, rep or channel
- Cost of sales analysis and ratio improvement
- Sales strategy development
We believe in a customer segmentation approach to analytics and building sales growth strategies from the bottom up.
Strategic Planning that Delivers Results
Are you looking to improve a department, redefine corporate strategies or launch a new initiative?
Let us facilitate our hands-on strategic planning process with your team that:
- Brings fresh perspectives and collaborative thinking
- Gives teams something to align with
- Enables managers to be more proactive
- Increases operating efficiencies and profitability
- Creates competitive advantages that drive share
Product Portfolio Analysis
How is your product line’s health?
Understanding how each item, category or price point is performing can help you make better decisions.
We combine quantitative and qualitative analysis to gain a clear picture of your product portfolio’s performance through a variety of angles and KPIs:
- Item sales relative to multiple variables
- Item turn performance and profitability
- Channel and cross-channel performance
- Product life cycle analysis
Product Management Consulting
From product launch through retirement, we help you define processes to better manage your product portfolio.
Our portfolio optimization strategies enhance your company’s ability to:
- Maximize the right product opportunities
- Drive growth and improve profitability
- Reduce product investment risk
- Support sustainability of key brands
- Improve cashflow
We are near completion of our certification with the leading accreditor for product management AIPMM.
Product Marketing Strategy
As certified product marketing managers, we understand the unique nuances of product marketing.
Consumer product marketing typically has the additional complexity of serving retail customers and the consumer, which are two separate marketing focuses.
Our main marketing focus is on:
- Marketing Strategy and Plans
- Channel Marketing Strategies
- Consumer Marketing Strategies